We were, of course, watching episodes captured on Fox Channel and therefore heavily embedded in ads of all kinds but, predominantly, ads about other horror or sci-fi shows, not least Lucifer (which seemed oddly fitting both to Fox and the current theme). We could not help but to note that the extreme commercialization of a once favored show—in which one main advertiser is Ford and Mulder, by sheer chance and circumstances, drives a Ford, and we can clearly see its symbol—cannot help but remind us of the Juvenal’s description of Rome as Panem et Cirenses. In our times, however, advanced as we are over Rome, the culture has decided that perhaps Panem might be dropped and politics itself must be transformed into Circenses.
With that Latin phrase swirling in our minds as I made the wand skip over ads, the thought occurred that it might now be high time to render “jumping the shark” into Latin as well. Which is accomplished here and rendered as the title of this post. The end must be near with the were-wolf at the door.