Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Friday, December 14, 2012

Capitalism: The Real Thing and the Label

My own view on capitalism owes much to the work of Fernand Braudel, the French economic historian, and to his three-volume work, Civilization and Capitalism, particularly the second volume, titled The Wheels of Commerce. The rest is observation of the here and now.

Braudel’s presentation is overwhelmingly persuasive. Capitalism, as he sees it, is a distinct form of economic activity characterized by monopoly (whether clearly visible or not); alliances with political power to maintain control; detached from community, society, and peoples; and focused entirely on getting high returns on money. Therefore capital enters markets capable of being controlled, low in risk, high in returns—and then leaves such markets abruptly when conditions change. Braudel’s emphasis on monopoly, as a defining trait of the capitalist stance, means that capitalism is not entrepreneurial, does not believe in competition, and never mind free markets or the deification of The Market. Capitalists are never specialists.

The broader, more perennial, “always there,” unavoidable economic activity—of which, these days, “small business” is the supposed flag-bearer—is organically linked to community, society, and peoples. It is a necessity. Capital only deals with selected high-yield opportunities—and only while they last.

This form of detached, indifferent monopolistic exploitation of economic exchange, wherever it will work, became visible early in European economic history (Braudel’s subject) with money lending (“usury”) in the twelfth century. The mediaeval economy did not offer much in the way of opportunities; it was too organically structured, based on the interaction of “estates.” The opportunities arose when the first relatively small urban centers began appearing and therefore trade became more intense. Then capital becomes more visible in the form of the great merchants who traded in certain selected goods that fit their needs. Thus after money lending, call it banking, it appears in merchandising and distribution—but, pointedly, not in transportation. Why not? Transportation, as such, was not profitable and highly risky, especially transportation by water. It required high capital investments that had a short life and could be easily and unpredictably lost in a storm.

Capital briefly entered mining late in the fifteenth century—its first foray into actual production of anything at all. Capital left mining after about a 50-year participation. It wasn’t profitable enough. Sure enough, states took over the mines—because mining had become vital to the economies. Next capital selectively entered agriculture ranging from actual ownership of land and management of estates—but this only in a relatively small number of cases. Involvement with agriculture principally took the form of organizing acquisition and then sale and distribution of particularly profitable crops.

Eventually, as the industrial revolution dawned and as technology improved—not least the durability of what have since come to be known as “capital goods,” such as machines, capital entered the production sector as well and has, since, become almost synonymous with it. Its ways of thought have completely saturated, permeated economic thought and behavior—so much so that, these days, it appears to be a “truth from above” that corporations serve their stockholders—rather than the public. That management need not know the product deeply to manage enterprises; lower levels can handle that. That any legal way to save on taxes, thus to avoid contributing to the collective, is a virtue. Note, in this connection, my point above about “alliances with political power” that help the capitalist shape the laws. Therefore comes news today that Google has avoided paying $2 billion in taxes by moving $9.8 billion into a Bermuda shell company. Questioned about this, Eric Schmidt, Google’s Chairman, said: “I am very proud of the structure that we set up. We did it based on the incentives that the governments offered us to operate.  It’s called capitalism. We are proudly capitalistic. I’m not confused about this.” What we see here is “capitalism” as a label—a label of virtue. But its real meaning is detachment from community, society, and peoples. There is now another layer of people, above the ordinary masses. In that layer different rules apply.

Meanwhile—and Braudel largely concentrated on capitalism in the pre-industrial period—we may now be approaching another change. It may be that, as capital abandoned mining, so now it may be finding physical production less than suitable as a place to put its masses of money. There are clear signs of capital’s withdrawal in various places. Capital is still investing in virtual reality—along with using other people’s money to gamble on derivates—themselves quite virtual. And then, when oil runs out and once more capital goods became less durable, and people have less and less money to engage in consumption, we’ll all sink back into the good old Dark Ages. At last only usury will remain as an opportunity. And here’s hope that some strong church will erase that infamy too. For a while. For a while.

Friday, November 4, 2011

Freshness Algorithm

The electrification of information has had one obvious consequence. My morning paper always brings old news. Not surprisingly print-circulation is heading down and newspapers are folding. What keeps some papers alive is the habit some of us still have: get up, make coffee, get the paper. Television coverage brings the fastest news. When crises erupt—domestic or global—the 24-hour news channels will have the instant coverage, albeit bent all out of shape. Time and time again, attempting to get more comprehensive but still instant news, I’ve found that the Internet is hours behind—as is radio. Not that, mind you, speed will help me in any practical, real-life sense. Crises are always distant. When they are not just now but here, we run out of the house to see with our own eyes—which happened a year ago when the power lines behind our house suddenly caught fire.

Today comes news that Google is too slow—and in consequence of that its minions have labored and introduced a “freshness algorithm.” Evidently the fastest news is not on TV any more. It’s on Twitter and on Facebook. Instant now means second to second, and a seg of the pop feels deprived because the Google searches do not bring them Twitter feed results whereas Bing “includes more Twitter and Facebook posts than Google does in search results” (NYT this morning). That “seg of the pop” is my try to learn to write in Twitterese.

What supports all this ultimately silly hysteria for second-to-second currency is the built-in biological imperative of our sensory apparatus. Of course we want to know, and right away. But what our sensory structures haven’t internalized as yet is that the electrified environment artificially enlarges the world and makes events very far away appear to be nearer and more relevant than they really are. As if it mattered diddly whether or not Papandreou will or will not hold a referendum. Yes it might have consequences to us personally, but there is nothing we can do right now (indeed ever) to counter them—even if a 140-word Twit could actually spell them out.

Tuesday, September 27, 2011

Happy Birthday!

Who?

My homepage graphic is a photo of a long dock pointing into a lake, one of Google's stock images. I rarely click to see what image Google hides, but that it has some image on a given day is shown by little colored dots next to its name. Today I clicked the dots. It's Google's Thirteenth! My respect for that number is known, hence this posting. And with thanks for the free services this blog has received over a period growing into its third year. All the best.

Wednesday, June 29, 2011

Get Rid of the Black Navbar Google

The navigation bar on Google’s search engine has now been changed—and if it offends you, you can’t get rid of it if you use Microsoft’s Internet Explorer. Users of Firefox, Chrome, and Opera can use a work-around, but it is—a work-around.

This reminds me of New Coke. Eventually all of us who promptly switched to drinking Pepsi, Royal Crown, and other soft drinks made Coca Cola see the light, and New Coke bubbled away. I hope the same thing happens to Google’s black navbar—hard to read and a disfigurement, like a huge and ugly wart on a likeable face.

Wednesday, January 12, 2011

Notes: Social Networking

“Searching on Google is good, but having your friends help you find what you’re looking for is better.”
You will find those words here, as part of an article titled “Google’s View: Three trends in social networking.” The author is Rafe Needleman, an editor of CNET’s webware. Needleman is summarizing the gist of a talk given by Joe Kraus, Director of Product Management, at Google. Krause does not actually utter those words in his talk, which is also accessible from the same address to which I link above.

Kraus’ talk, while a bit choppy—chopped up by anecdotes, each illustrated by pics of web pages (which happen not to be easy to see), and short slogans briefly flashed up — is worth a look if you wish to get a feel for how Google—and indeed every big web company, these days—is thinking.

Kraus talks about the web “evolving” in the direction of a giga-global social web. Other interpretations of what is actually happening, however, suggest themselves. One is that in a relentless drive to find yet other venues for advertising, web companies have discovered a vast new market and are now busy transforming the Internet solely to serve this market. One corollary of that is that an electronic utility now serving Information Seekers on the one hand and Interaction Seekers on the other will be skewed powerfully to favor the second group, thus making it more difficult to get facts, history, literature, etc. without it arriving weighed down heavily by the attached or linked opinions of every one of your “friends.”