That word is in quotes above because that word is taking on new meanings we hadn’t guessed before. Thus, for instance, we now have self-driving cars. How should we understand the self-part of that automobile. Do cars have selves? Is “self” fundamentally that which makes the body a body? Or does the self arise spontaneously when the body (or car) is complex enough? Or is the car’s self there but then not really there? That is, after all, the meaning of an epi-phenomenon—which our souls are supposed to be. As this new “self” is going viral (to use a modern phrase), we can also anticipate other “self”-defining phenomena. Soon to appear at your front door is the self-wearing suit, the self-coiling dress, the self-walking shoe, and perhaps even the self-smoking cigarette?
The tobacco industry would like that last emergent wonder—if only it could also induce an actual self to fork over the high price for that cigarette first.
Above all, and finally, it is high time to know our “self”—or else that ancient phrase might undergo yet other transformations and become “self”-know thy self. And when that day comes, I for one, an absolute believer in Nicotine, will step in and stuff out that self-smoking cigar—so that I can relight it just to smoke it—all by myself.